Levi’s® Renovates Its Store In Montreal45.5017° N, 73.5673° W
"Denim company Levi’s® can trace its roots back to 1853, when Levis Strauss first opened its doors as a simple dry goods business in San Francisco"
Denim company Levi’s® can trace its roots back to 1853, when Levi Strauss first opened its doors as a simple dry goods business in San Francisco. Around the same time, Jacob Davis, who worked as a tailor in Nevada, developed a relationship with Levi through ordering metal rivets to reinforce his client’s torn pants.
After noticing that strategically placing the rivets at the points of strain would improve overall wear and tear; Davis sought to patent his method. However, he lacked the funds to secure it and approached Levi for help.
It was on May 20th, 1873 when they both officially received U.S. Patent 139,121 from the United States Patent and Trademark Office. Shortly after, the two created their first pair of Levi’s® 501® jeans.
It has been nearly two centuries since the company’s founding and it has stores that span the globe.
One of which is in our hometown of Montreal. The Levi’s® store has always been a constant fixture on the busy Saint-Catherine street. The updated space features a denim customization station, where a Master Tailor will distress, patch, repair and customize your favourite pieces.
Take a look closer look at our collaborative editorial with Levi’s® here.
705 Sainte-Catherine Street West
Words & Photography: Jon Carlo Tapia