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  • The PUMA x Atelier New Regime Thunder Sneaker

    45.5017° N, 73.5673° W

    "A streetwear label headquartered in Montreal, Atelier New Regime began as a passion project and outlet for self-expression in 2009"

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    The long-awaited collaboration between Atelier New Regime and PUMA has finally been released. Together they have dropped a fall and winter collection that consists of seasonal apparel, accessories, and footwear.

    From the apparel range, you’ll find motorsport-inspired pieces like an overall zip-up suit, track tops, long sleeve tees, and hoodies, all of which feature oversized logo prints and strong colour-blocking all throughout. When it comes to the accessories there are technical gloves, a knit balaclava, and a camouflage backpack available for purchase.

    On the footwear front, there are several options, many of which are classic PUMA silhouettes. You can choose from the classic Suede to the Court Platform, Basket Boot, TSUGI Jun and the highly desired Thunder sneaker.

    Shown here is the chunky PUMA x ANR Thunder sneaker. The vibrant sneaker is constructed from a neoprene upper complemented with thick leather, suede and rubberized overlays. The finishing details include a co-branded woven label, reflective rear taping, and an ANR pull tab at the heel.

    You can pick-up pieces from the collection online now at Atelier New Regime or on October 6th at PUMA.


    Words & Photography: Jon Carlo Tapia