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    My Life: Nike Innovation Summit – New York

    Listening to Nike CEO Mark Parker talk about innovation and product is a really incredible experience.  To think that he was once a designer for Nike and eventually became the CEO is aslo very impressive. We were invite to NYC to take part in the innovation summit where Nike unveiled their latest offerings for the 2012 Olympics.

    The installation at Mercer was incredible. This is what a 500k installation looks like. The shoes are so light that they were floating via laser and a magnet. How crazy is that? They went to Amsterdam to source the technology to make that happen.

    It was a packed week of activities, product testing and events surrounding the Nike Innovation summit. We got some one on one time with Mark Parker and Hiroshi Fujiwara at 21 Mercer to talk about the HTM collection. We got to test out some of the new Nike + sneakers, and we also got to interact with some of Nikes amazing athletes. Check out my experience with the HTM’s.

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    It was a great week of action and events and all I have to say is that the future looks bright!

    10 things I learned from the summit.

    1. July 29th is the release date for new Nike + Product & free application.

    2. The Nike + Basketball shoes and Training shoes will be equipped with new sensors embedded in the shoe. ( comes with adapters at purchase)

    3. Using sensors, your Nike+ Training shoes capture reps, NikeFuel and calories, and transmit your performance to your phone in real time

    4. With drill packs, challenges and daily workouts guided by the world’s greatest athletes, the pros become your trainers, your friends become your competition, and your next level is just another rep away.

    5. The Nike Hyperdunk+ tracks every move of your game, and syncs directly to your phone, letting you know exactly how high, how quick and how hard you play.

    6. The Fuel band went on sale yesterday in the US and is now available online and in select Nike stores.

    7. The HTM product is limited and is only available in New York, London and Japan.

    8. Mark Parker is a cool guy.

    9. Nike is becoming a technology company.

    10. I love my HTM Flyknits.

     

    Further reading