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  • Roc-A-Fella & Nike Are Set To Re-Release Their 2004 Collaborative Air Force 1 @nikesportswear

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    2017 marks the 35th anniversary of the Nike Air Force 1. When it was initially launched in the early 80s, it was a sneaker destined for the basketball court, instead it became a staple in the streets. Like many other silhouettes, there are many colourways of the Air Force 1. However, the most important was the all-white iteration.

    It could be said that the all-white version was popularized in the late 90s and the early 2000s, thanks to Roc-A-Fella Records. It would later lead to an unforgettable collaboration with the sportswear brand in 2004. To celebrate the Air Force 1’s 35th year anniversary, Nike has decided to re-release the collaborative sneaker with the record label. Like the original release, the all-white sneaker will feature an embroidered Roc-A-Fella Records logo on the heels of the shoe.

    Complex sat down with Roc-A-Fella co-founder, Kareem “Biggs” Burke, to discuss the cultural impact the Air Force 1s has had on Hip-Hop, along with his life-long relationship with the sneaker. Read the full article on Complex.

    “A lot of times, people want something that’s nostalgic, authentic to buy into. I think the Air Force 1 represents that. At the same time, you have other guys putting their twist on it, too. You don’t want to look away from what’s happening in culture right now.” – Kareem “Biggs” Burke

    The sneakers are scheduled to release nationwide at select Nike retailers and online on November 30th.


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