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    My Life: Nike + FuelBand Launch Event – NYC

    On Thursday we left the Ganservoort Hotel and headed to Highline Studios for the launch of a new Nike product.

    Everyone was in attendance. They even had the balls to bring in the king of Paris Jay! HA!

    Michael from LaMJC showing us his new All Gone Book.

    Questlove opened up the event with a crazy set.

    Jimmy Fallon was funny as always. (It’s the year of the navy suit)

    The man of the hour Mark Parker

    We got in the specifics of the Fuel Band which is pretty awesome.

    Nike describes the fuel band in three easy steps of How It Works, It Starts With a Goal and Make Life a Sport. The How It Works section describes Nike+ FuelBand as a tool that tracks you activity through a sport-tested

    A special appearance by Kevin Durant and Lance Armstrong

    oh and the fastest lady in the world!

    We got to play around with the band and got some intimate details of the product.

    Demetria has a crazy dope style! We were on our way back on the bus to complete our mission. They wanted all of us to go on separate missions to test out the fuel bands.

    The first spot was in Brooklyn and it was a beautiful space.

    Double Dutch champions… They girls were insane!

    Tim getting some lessons.

    I think he got the hang of it.

    Yeah these girls were crazy, I’ve never seen double ducthing like this before.

    Then we went off to beat buckets. This was extremely fun and I think I burnt about 800 fuel according to my fuel band.

    We were then sent off to LES to play ball at the new Masaryk facilities. We were all gifted the new Kobe Systems and a full basketball uniform. I was unable to practice due to a foot issue but it was fun to watch. The court and facilities are pretty awesome,and the initiatives are pretty incredible.

    It was a great event and I got to catch up with so many people from around the world who were flown in to take part in this launch. Thanks to team Nike for the love and hospitality.

    Learn more and purchase the Fuel Band here.

     

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