MR PORTER & Prada Bowl A Strike45.4642° N, 9.1900° E
"“We strongly believe that this partnership with one of the major men’s wear luxury e-tailers is strategically relevant to our digital transformation in today’s changing scenario where we are making significant steps forward.”- Stefano Cantino, Prada
After releasing a small teaser, MR PORTER, and Italian high fashion brand, Prada, have unveiled a 1950s to 1980s bowling inspired capsule collection. It was during those three decades where bowling was as its most prominent. This collaboration also marks a first for Prada, as it is the only menswear collaboration they have done with an online retail partner.
The collection consists of thirty-two pieces and spans from ready-to-wear apparel to footwear. We can undoubtedly see the retro themes that spans the aforementioned time period. Particularly in the camp collar shirts expressed in Hawaiian, checkered, cartoon prints. As well as in the laser-cut golf polo shirts, gingham trousers, and the striped button-down cardigans. Other standout items include, soft blouson jackets made from satin and suede, cap-toe leather derbys, and a graphic t-shirt that is emblazoned with Prada’s own tenpin club logo.
The collection was launched today and is available exclusively on MR PORTER.
Words: Abraham Berchan