Nike and Virgil Abloh come together to bring ten re-designed and re-innovated versions of the sportswear brand’s legendary sneakers. During a panel discussion in New York, Abloh discusses the factors that played a large part in inspiring him as a designer. He cites the elements of playing sports and being “obsessed” with design that helped to give him his influence in the construction of “The Ten” collection. Abloh takes a DIY approach on the project, such as taking apart an Air Force 1 with an xacto knife and drawing and writing on them with markers. Moreover, his overall love and passion as a creative innately pushed him to deliver one of the fastest collaborations Nike has seen. This totally embodies Nike’s “Just Do It” ethos.  

It’s intriguing. Like a surgeon with a scalpel, Abloh constructs a new piece from the skeletons of these iconic sneakers. It’s almost as if he’s saying, you don’t need high tech gadgets and months of time to create a great shoe – you just two to three days and an X-acto knife will do the trick. As Abloh has said himself, “you could even make the shoes yourself with a visit to your local hardware store and use the tools that you’d find around the house.”

The Nike react Hyperdunk 2017 x Virgil Abloh is stellar. Each transition from tongue to sole, is smooth, with eggshell like coloured panels fading into a “foam” bottom. But how can we resist that semi translucent Chuck Taylor, it’s new, provocative, and is a must have. Another favourite is the broken down Air Jordan 1. The sneaker itself was already a testament to nonconformity and Abloh somehow managed to revive it with a simple but profound approach.

Nike will host “Nike Off Campus” events in New York City and London to celebrate The Ten through presentations of the full collection and exchanges about the ideas that inspired it. “Nike Off Campus” will take place in New York City from September 6 to 8 at 23 Wall Street and from September 14 to 17 at various locations in East London.

The first five icons of The Ten — the Air Jordan I, Nike Blazer, Nike Air Presto, Nike Air Max 90 and Nike Air VaporMax — will be pre-released at NikeLab stores in New York City (Sept. 9-13), London (Sept. 18-22), Milan (Sept. 21-25) and Paris (Sept. 26-30).

The full collection including all ten silhouettes will be available in November at NikeLab stores and select retailers worldwide.


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The Ten: Air Jordan I x Virgil Abloh

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The Ten: Nike Air Force 1 Low x Virgil Abloh

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The Ten: Nike Air Max 90 x Virgil Abloh

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The Ten: Nike Air Max 97 x Virgil Abloh

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The Ten: Nike Blazer x Virgil Abloh

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The Ten: Converse Chuck Taylor x Virgil Abloh

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The Ten: Nike Zoom Vaporfly x Virgil Abloh

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The Ten: Nike React Hyperdunk 2017 x Virgil Abloh

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The Ten: Nike Air Presto x Virgil Abloh

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The Ten: Nike Air VaporMax x Virgil Abloh

Banner image from Hypebeast.


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