The buzz around PROJECT this season is the introduction of The TENTS @ PROJECT. I think it looks really good and it features some of the best designers in the industry. I love the elevated feel of the concept. The EDITS are my favorite part of the concept where you get to see curated looks from Tommy Fazio, the President of PROJECT Mens.
THE TENTS@ PROJECT will serve as a focused platform of inspiration, connectivity and commerce for designer and high-end contemporary men’s and dual-gender labels. Creatively presented and curated, THE TENTS @PROJECT will present a strong vision of the American fashion marketplace by bringing together the most influential brands, retailers, and press outlets in the contemporary community.
THE TENTS @ PROJECT follows the very successful first show under the creative direction of PROJECT President Tommy Fazio last month in New York. THE TENTS will feature brands at the forefront of the industry that are interconnected by their innovative, artistic approach to fashion and design.
“I am thrilled to be launching the first ever THE TENTS @PROJECT,” says Fazio. “We have carefully hand-selected highly inspirational brands that will be presented in a truly modern and visionary exhibition.”
THE TENTS @PROJECT will also offer an editorial perspective by presenting a live trend forecast that retailers can shop, while attendees will be encouraged to engage and explore in a compelling new environment directly connected to the PROJECT floor.
Top tier names such as Billy Reid, Todd Snyder, and GANT Rugger will join this exclusive section that promises to transform any preconception of a tradeshow format. New brands to THE TENTS @PROJECT include: Michael Bastian, Bespoken, Todd Snyder + Champion, Edun, Robert Geller Seconds, Grayers, Ian Velardi, J. Lindeberg, Kent & Curwen, Raleigh Denim, and Jardine, amongst others.
