Google+ My Life: Marcus Troy x Nike Bespoke Air Force 1 | Marcus Troy

marcus troy x nike bespoke air force one-1

Back in early December I visited The Nike Sportswear Flagship store on 21 Mercer street in New York City for an opportunity of a lifetime.(for a sneaker head) I got invited to design my very own 1 of a kind Air Force 1 valued at $820 USD.

I sat down with Israel Mateo aka IZ, the Nike Bespoke Specialist (who works on all the BESPOKE’s) The process took about 2 1/2 hours as he walked me trough the entire process of picking fabrics & colours, choosing outsoles and midsoles and design and rendering.

The experience was truly incredible and rewarding! The shoes take bout 4 weeks to be completed and shipped but they rushed it for me dude to the holidays. The shoes came in this week and I want to show you guys what I believe to be a masterpiece.

The shoes came out amazing and I want to share them with you. Vince Tsang from On and Beyond really brought the shoes to life with his amazing photography.

marcus troy x nike bespoke air force one-3

The arrived in a standard light grey Nike shoe box, but the markings on the box were a bit different. They come from a factory in Taiwan who have the capability of producing 1 of a kind Air force 1’s. These are one of one so I don’t think you will be seeing anyone with these any time soon, except me of course.

The box was quite heavy and the shoes came in a soft velvet-like dust bag with the Nike Sportswear logo on it with orange laces as draw strings.

marcus troy x nike bespoke air force one-9

The shoes also came with Nike Sportswear branded shoe trees ( stretchers) which I think is amazing. This is the reason why the box was so heavy.

marcus troy x nike bespoke air force one-7

When you create a Bespoke, IZ will give swatches from the materials you actually used as a keep sake. I was showing all my peoples the swatches before the shoes actually came in. I had the opportunity to used only NEW MATERIALS and colours which had recently arrived in studio. The premium materials I used were Kevlar, Waterproof Denim, Rubberized Leather, Turquoise Suede, metallic silver patent leather and Loopwheeler cotton.

I wanted to create a shoe that was functional by nature but very stylish and original. As IZ had called it, a controlled design. I had the option of using hundreds of materials and colours but I chose colors that were safe and timeless. I chose materials for functional purposes like Kevlar, rubberized leather and waterproof denim for a more utilitarian feel. The turquoise blue suede and metallic patent was for pop and contrast.

I went it there really unsure what colours or materials I wanted to use, I asked all my sneakerhead friends for their advice and they suggested I remake a shoe that I loved, but in an Air Force One. I ended up deciding to freestyle my design and pick it all on the spot.  All I knew is that I was inspired by 1 of my favorite BESPOKE’s to date which is the Bun B space Jam inspired AF1. I found that shoe to be so clean and simple but so very interesting and dope. I wanted to have the same feeling with my design.

marcus troy x nike bespoke air force one-11

I choose grey waxed laces as an added feature and Loopwheeler cotton lining just cause its dope!!

marcus troy x nike bespoke air force one-10

marcus troy x nike bespoke air force one-8

marcus troy x nike bespoke air force one-5

marcus troy x nike bespoke air force one-4

I was able to add 6 characters on each dubre (“dubre” (doo-BRAY), which describes a small metal badge at the bottom of the laces—called a lace lock by the uninitiated.”) so Marcus Troy was fitting.

marcus troy x nike bespoke air force one-2

marcus troy x nike bespoke air force one-6

Here you have it! The Marcus Troy x Nike Bespoke Air Force 1’s

1. Black Outsole

2. Turquoise Air Max Midsole

3. Black Kevlar on the Toe cap, Overlay, Eyestay and Back Tab taping

4. Grey Water proof Denim on the Vamp and Upper

5. Black Leather Rubberized Tongue and Heel Counter

6. Grey Suede Swoosh and Turquoise underlay

7. Metallic Silver Patent on the Tongue Tab and Heel tab.

8. Loopwheeler cotton Lining and Sock Lining

9 Grey waxed laces and black metal eyelets

marcus troy x nike bespoke air force one-13

I am really proud of this shoe and how it came out.

marcus troy x nike bespoke air force one-12

* Click on each picture to Enlarge

I would love to hear your thoughts on the design, colours and materials I used.

Thanks to my Nike family for the gift and amazing opportunity.

Thanks to Israel Mateo for the attention to the details and care.

Thanks to Vince Tsang for the amazing photography and bringing these amazing shoes to light digitally.

Visit MTTV for the full behind the scenes and making of these amazing kicks.

Peace MT

Happy New Year!!

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65 Comments so far

  1. […] While Nike is taking their ID program to another level in the customization game, other brands like RL and Timberland who stepped foot on this boat are still in primary stages of the process. Having a bespoken suit may not be considered a rarity nowadays but a pair of bespoken AF1’s are. At a hefty price tag of 800USD, it takes a true Nike head to invest some hard earned guap. Marcus asked me to do some product shots of his creation, and I was glad to do them. For more info about the kevlar and waterproof denim, migrate here. […]

  2. MitchAQI December 31st, 2009 5:25 pm

    Those are fire, nice job on those.

  3. Chris Is A Liar December 31st, 2009 5:46 pm


  4. jamz. December 31st, 2009 6:27 pm

    great pair of shoes. as stated on twitter, I detest (with a passion) metal eyelets on uptowns, but these I will make an exception for, because they are a greatly designed shoe. Great job Marcus, even if we don’t speak anymore. *hmph*

  5. Ro'Shine December 31st, 2009 6:33 pm

    When I watched the video before seeing these, I was skeptical about the use of denim on the this shoe, but it turned out real fresh. Fist I must commend you on the color choices. they grey and black with the grey suede swoosh look great together. I like that you used the midsole from the air max. I am not a fan of the af1 midsoles. What really impressed me us the leather rubberized tongue. I dont think anybody else would have thought of that.

    I think you should be a consultant for making shoes.

  6. ironmanonthmoon December 31st, 2009 7:19 pm

    honestly never been a big fan of af1’s…but these are a true masterpiece. the fabric choice too the laces are just ill. great job MT

  7. Pedro December 31st, 2009 7:32 pm

    Holy Sh!t! These are the dopest AF1’s I’ve seen. And I usually don’t like AF1’s. Good job.

  8. AndyOliverWpg December 31st, 2009 10:25 pm

    @marcustroy Yours and Bun B’s Space Jams are the best I’ve seen. They look cohesive. Not like a material/texture clusterfuck. Nice work bro!

  9. marcustroy December 31st, 2009 10:25 pm

    @FlyBoiE thanks!! you too homie.

  10. BusyBody87 December 31st, 2009 10:29 pm

    @marcustroy You’re not gonna wear those shoes r u??

  11. cheezey December 31st, 2009 10:30 pm

    @marcustroy the waxed laces look so clean on these. colorway is def hot. i’d say u created a masterpiece, yes. very, very cool MT

  12. nkwu December 31st, 2009 11:55 pm

    @marcustroy those are super dope. And you used the materials tastefully. The whole aesthetic reminds me of AF1s from the early “thousands”

  13. FrankTheButcher January 1st, 2010 12:04 am

    @marcustroy Straight hot spoon and a needle!! Bodied it.

  14. mbizzy January 1st, 2010 1:16 am

    Daaaaaaaaaaaaaaaaaaaaaaaaaaaamn! Nice work.

  15. sactownxsi January 1st, 2010 2:55 am

    @marcustroy Great work man, one of the best Bespokes I’ve ever seen.

  16. williamyan January 1st, 2010 3:25 am

    @marcustroy holy sh*t f*ck wow. it’s on my blog. wow, holy f*ck sh*t.

  17. […] Marcus Troy VN:F [1.7.5_995]Rating: 0 (from 0 votes) AKPC_IDS += "7304,";Popularity: unranked [?] Share […]

  18. […] photos from Vince Tsang of On and Beyond, take a look at the 1 of 1, Marcus Troy x Nike Bespoke Air Force 1. Created by blogger Troy in early December, the sneakers use an array of […]

  19. Ronnie Fieg January 1st, 2010 1:54 pm

    Good job my G. These are super dope.

  20. Bun B January 1st, 2010 2:54 pm

    Nice shoe! Loopwheeler and turquoise midsole set them off! Clean looking 1’s g!

  21. Senga January 1st, 2010 3:04 pm

    The unity of differing materials makes this one of my favourite AF1’s ever. I’d definitely put this in the top 3 shoes of 2009. Amazing stuff and keep up the good work in 2010!

  22. […] of Vince Tsang of On and Beyond but if you want more information on the process head on over to to find out the […]

  23. Marcus January 1st, 2010 4:14 pm

    @Bun B: @ BUN B Hey Mr Bun B! I am honored that you left a comment on my blog. I am also glad that you think the kicks are nice. I was truly inspired by YOur Bespoke, it was clean, stylish and sexy. I told Izzy I wanted to evoke the same emotions! UGK FOR LIFE

  24. FlyBoiE January 1st, 2010 8:57 pm

    @marcustroy @marcustroy I Told u those Kicks r Bananas- when nike Develops them for the shelves Remember i’m Size nine Yeaaaa Sample size

  25. David B January 1st, 2010 10:50 pm

    @Marcus Troy , hey dude making shoes its only right I did this

    Congrats !

  26. chanch January 1st, 2010 11:38 pm

    hey marcus the shoes look amazing, i add the videos of the shoes to my blog and the good wood x marcus tryo those are made dope, check out the blog if you can …

    Much love from cb ya boy chanch

  27. Hommy (aitcHDee) Diaz January 2nd, 2010 2:33 am

    1st_Happy New Year Marcus. I can see 2010 is off to a great start with this in your hands!
    I am really impressed with your choices. In agreement with your readers, this is the best AF 1’s I have seen! The BLACK, TURQ and GREY colors are well combined creating a visual addiction! The contrast in materials is superb. Excuse me if I come off bias… Part of the reason I like the color combo and material contrast so much is because it reminds me of the DC LIFE ADMIRAL – SECTOR 7 “Battleship” pack color way. I really enjoyed working on those with the ever inspiring Joseph Ntomp. That color way was a good look for us btwn the general public and celebs. Also let me add, you are on the mark with material trends. I have been working with beautiful rubberized full grain leathers for my new collection. Readers don’t be surprised to see many brands using it next year. I do this everyday yet it was still inspiring to see you and IZ working together on this process. Thank you.
    I hope to see these in person on my next visit to Montréal.


  28. […] SOURCE: Marcus Troy […]

  29. BigILLANOIZE January 2nd, 2010 8:44 am

    You have single handledly rescued a shoe that nike bastardized and put out on the corner to “earn” for them and brought back Class..Style & Timeless flavor (which is what it was all about in the 1st place)I am damn jealous and i hope Nike takes notice! O-U-T-S-T-A-N-D-I-N-G!

  30. Marcus January 2nd, 2010 8:49 am

    @BigILLANOIZE: Great Compliment! Thank you…

  31. Ricki Lutes January 2nd, 2010 9:06 am

    Those shoes are mad freaking dope! I’ll go as far as calling them the dopest air force 1’s i have ever seen

  32. ... January 2nd, 2010 3:03 pm


    Those are super-deluxe-type beautiful.

    My only questions: (1) What does the kevlar do, in this sense; and (2) Is the entire shoe waterproof?

    OH, and how many pairs of shoes, per ano–come out of the Bespoke facility?

  33. gio January 2nd, 2010 5:38 pm

    These are the rawest Air Force 1 Bespoke I’ve ever seen!!! Did a real good job on these. They go hard!

  34. […] Marcus Troy was not playing any games when he designed his Nike Bespoke Air Force 1’s. The shoe is actually a one of one designed by Marcus Troy himself. So unless you spend the $820 to create a pair at 21 Mercer and totally steal the design, you won’t have these on your feet. But you’re better than that, right? I thought so. […]

  35. konradsk January 2nd, 2010 5:58 pm

    Most of the Bespokes I see are vulgar and use ridiculous colours/materials, but this design has been very well executed. Props.

  36. […] if you like it, or follow me on Twitter if you find this blog interesting.Fellow lifestyle blogger Marcus Troy recently visited 21 Mercer St. to create his own custom Bespoke Air Force 1. The end result is […]

  37. […] Marcus Troy stopped by 21 Mercer last month to design a bespoke Air Force 1. The turnout was dope, but allow him to take you behind the scenes in the video above. Check out his creation after the jump… 1. Black Outsole 2. Turquoise Air Max Midsole 3. Black Kevlar on the Toe cap, Overlay, Eyestay and Back Tab taping 4. Grey Water proof Denim on the Vamp and Upper 5. Black Leather Rubberized Tongue and Heel Counter 6. Grey Suede Swoosh and Turquoise underlay 7. Metallic Silver Patent on the Tongue Tab and Heel tab. 8. Loopwheeler cotton Lining and Sock Lining 9 Grey waxed laces and black metal eyelets […]

  38. Mo January 2nd, 2010 11:40 pm

    Inspired use of materials, and simple, sleek colorway. man, these are sexy. Respect.

  39. Achille January 3rd, 2010 1:33 am

    everything just seems to flowwww together so well. so nice!

  40. […] You can find more detailed pictures here. […]

  41. STIRLING™ January 4th, 2010 12:21 am

    I hope you rock these and not closet these. They are WICKED! (A word we seem to use a lot in our convos and through my travels I’ve found to be exclusive to Canada-lol- I get called on it a lot).


  42. […]  Source […]

  43. leah mcfly January 4th, 2010 12:56 am

    WOW condrats on dat its amazing your doing big things proud of you keep it up!!! dats great!!!

  44. Marcus Troy x Nike Bespoke Air Force 1 January 4th, 2010 4:20 am

    […] To read the words from the man himself, check out Marcus Troy. […]

  45. DJ SWISS January 4th, 2010 8:23 am

    sneakers are dope

  46. […] jewel for you, a peek inside the super secretive studio for the making of heavyweight blogger Marcus Troy’s completely custom AF1s, […]

  47. […] hypebeast “With photos from Vince Tsang of On and Beyond, take a look at the 1 of 1, Marcus Troy x Nike Bespoke Air Force 1. Created by blogger Troy in early December, the sneakers use an array of […]

  48. Joey B January 4th, 2010 9:31 pm

    Those are foolish!!! The colour wave is on point

  49. Joey B January 4th, 2010 9:36 pm

    colour way not wave my bad shoes are crazy dope once again

  50. Pascalogic January 4th, 2010 11:04 pm


  51. pharao January 5th, 2010 8:53 am

    Yo Marcus,

    Can you hook me up with those ill kicks,
    they the flyest freshed shit ive ever seen.

    Holla back.

  52. Trice January 5th, 2010 11:45 am

    These kicks are fly. I def have to get me a pair. Where can i get these?

  53. […] Source AKPC_IDS += "5419,";Popularity: unranked [?] […]

  54. […] info via M.T Share/Save ~ Mr. […]

  55. Hommy Diaz January 7th, 2010 1:28 pm

    As I can see 2010 is off to a very good start with this in yours hands by your hands!
    Great work on the materialization. As you know this work process of materials and colors is one of my responsibilities for the DC LiFE Collection. Other industry cats in the same position may have been bored with the video because they do it everyday. Perhaps this is why I don’t see any comments from any counterparts? I on the contrary, was extremely excited to watch every second of it and the interaction between you and IZ. I thank you for exposing the inner workings to the world. Maybe now the audience will acknowledge and appreciate more what we do, the passion and thought process of a footwear merchandiser. Rather than to quickly bash and hate. In turn asking the right questions and offering an educated critique on what doesn’t work for the design.
    Now back to the shoe…simply Wow and I agree with the comments above. This could very well be the best AF1 yet. Excuse me if I sound bias. One of the reasons I think so is (from an industry insider POV). I worked on a similar color combo (ADMIRAL – SECTOR 7 “Battleship” pack) with the ever inspiring Joseph Ntomp. We had so much fun on that pack with the colors and materials. It was a good look for us with so many organic hits from the general public and celebs. So the proof is in the pudding with your color combo! As a trend setter you have also helped justify materials that are trending. I have been stressing the rubberized leather for the past 8 months and have great shoes coming out not soon enough. You are a wise man with an impeccable eye! It kills me that in my position we have to wait 12 months from concept table to the store shelves. None the less, “I’m on to the next one”.

    MT, You are a source of light and inspiration for this generation!

    Thank you,

  56. the guy that fuked ur girl January 15th, 2010 2:49 pm

    looooooooool 820USD for a pair of chavvy trainers?

    i suppose a big time shooter like u fam dnt care about that.


  57. […] photos from Vince Tsang of On and Beyond, take a look at the 1 of 1, Marcus Troy x Nike Bespoke Air Force 1. Created by blogger Troy in early December, the sneakers use an array of […]

  58. […] am late on Bespoke shoe designs.  This is the dopest ish, I have seen in a minute.  Marcus Troy stopped by 21 Mercer last month to design a bespoke Air Force 1. The turnout was dope, but allow […]

  59. .WATTS. March 2nd, 2010 5:08 pm

    dope bespokes…i’m lovin the material choices. props for those.


  60. Hednoker May 19th, 2010 3:23 am


  61. Ian Davis October 7th, 2010 11:03 pm

    Those are amazing and original, i think the colors are very mature and fitting to your taste and style, keep em fresh man

  62. Tyler Simpson November 11th, 2010 6:19 pm

    These shoes are crazy probably the nicest shoes I’ve ever seen

  63. Nike Bespoke Favourite December 29th, 2010 1:07 am

    […] I thought I’d talk about one of my most favourite AF1 sneaker, the Marcus Troy x Nike Bespoke Air Force 1 was released 364 days ago. Recently a new bespoken was released for 21 […]

  64. jordan June 29th, 2011 5:29 am

    hi marcus i love your work and was wondering if you could help me out with asking how many of these bespokes were made and can you buy them. also is there a way to create my own air force ones. thanks marcus love your work bro.

  65. […] so hard to choose which work to highlight since it’s all the coolest: how about the bespoke Air Force 1 shoes he created with Nike? OR the Project Trade Show he does in New York City and Las Vegas? Still not […]