Google+ My Life: Marcus Troy x Nike Bespoke Air Force 1 | Marcus Troy

marcus troy x nike bespoke air force one-1

Back in early December I visited The Nike Sportswear Flagship store on 21 Mercer street in New York City for an opportunity of a lifetime.(for a sneaker head) I got invited to design my very own 1 of a kind Air Force 1 valued at $820 USD.

I sat down with Israel Mateo aka IZ, the Nike Bespoke Specialist (who works on all the BESPOKE’s) The process took about 2 1/2 hours as he walked me trough the entire process of picking fabrics & colours, choosing outsoles and midsoles and design and rendering.

The experience was truly incredible and rewarding! The shoes take bout 4 weeks to be completed and shipped but they rushed it for me dude to the holidays. The shoes came in this week and I want to show you guys what I believe to be a masterpiece.

The shoes came out amazing and I want to share them with you. Vince Tsang from On and Beyond really brought the shoes to life with his amazing photography.

marcus troy x nike bespoke air force one-3

The arrived in a standard light grey Nike shoe box, but the markings on the box were a bit different. They come from a factory in Taiwan who have the capability of producing 1 of a kind Air force 1’s. These are one of one so I don’t think you will be seeing anyone with these any time soon, except me of course.

The box was quite heavy and the shoes came in a soft velvet-like dust bag with the Nike Sportswear logo on it with orange laces as draw strings.

marcus troy x nike bespoke air force one-9

The shoes also came with Nike Sportswear branded shoe trees ( stretchers) which I think is amazing. This is the reason why the box was so heavy.

marcus troy x nike bespoke air force one-7

When you create a Bespoke, IZ will give swatches from the materials you actually used as a keep sake. I was showing all my peoples the swatches before the shoes actually came in. I had the opportunity to used only NEW MATERIALS and colours which had recently arrived in studio. The premium materials I used were Kevlar, Waterproof Denim, Rubberized Leather, Turquoise Suede, metallic silver patent leather and Loopwheeler cotton.

I wanted to create a shoe that was functional by nature but very stylish and original. As IZ had called it, a controlled design. I had the option of using hundreds of materials and colours but I chose colors that were safe and timeless. I chose materials for functional purposes like Kevlar, rubberized leather and waterproof denim for a more utilitarian feel. The turquoise blue suede and metallic patent was for pop and contrast.

I went it there really unsure what colours or materials I wanted to use, I asked all my sneakerhead friends for their advice and they suggested I remake a shoe that I loved, but in an Air Force One. I ended up deciding to freestyle my design and pick it all on the spot.  All I knew is that I was inspired by 1 of my favorite BESPOKE’s to date which is the Bun B space Jam inspired AF1. I found that shoe to be so clean and simple but so very interesting and dope. I wanted to have the same feeling with my design.

marcus troy x nike bespoke air force one-11

I choose grey waxed laces as an added feature and Loopwheeler cotton lining just cause its dope!!

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I was able to add 6 characters on each dubre (“dubre” (doo-BRAY), which describes a small metal badge at the bottom of the laces—called a lace lock by the uninitiated.”) so Marcus Troy was fitting.

marcus troy x nike bespoke air force one-2

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Here you have it! The Marcus Troy x Nike Bespoke Air Force 1’s

1. Black Outsole

2. Turquoise Air Max Midsole

3. Black Kevlar on the Toe cap, Overlay, Eyestay and Back Tab taping

4. Grey Water proof Denim on the Vamp and Upper

5. Black Leather Rubberized Tongue and Heel Counter

6. Grey Suede Swoosh and Turquoise underlay

7. Metallic Silver Patent on the Tongue Tab and Heel tab.

8. Loopwheeler cotton Lining and Sock Lining

9 Grey waxed laces and black metal eyelets

marcus troy x nike bespoke air force one-13

I am really proud of this shoe and how it came out.

marcus troy x nike bespoke air force one-12

* Click on each picture to Enlarge

I would love to hear your thoughts on the design, colours and materials I used.

Thanks to my Nike family for the gift and amazing opportunity.

Thanks to Israel Mateo for the attention to the details and care.

Thanks to Vince Tsang for the amazing photography and bringing these amazing shoes to light digitally.

Visit MTTV for the full behind the scenes and making of these amazing kicks.

Peace MT

Happy New Year!!

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65 Comments so far

  1. […] Source AKPC_IDS += "5419,";Popularity: unranked [?] […]

  2. […] info via M.T Share/Save ~ Mr. […]

  3. Hommy Diaz January 7th, 2010 1:28 pm

    As I can see 2010 is off to a very good start with this in yours hands by your hands!
    Great work on the materialization. As you know this work process of materials and colors is one of my responsibilities for the DC LiFE Collection. Other industry cats in the same position may have been bored with the video because they do it everyday. Perhaps this is why I don’t see any comments from any counterparts? I on the contrary, was extremely excited to watch every second of it and the interaction between you and IZ. I thank you for exposing the inner workings to the world. Maybe now the audience will acknowledge and appreciate more what we do, the passion and thought process of a footwear merchandiser. Rather than to quickly bash and hate. In turn asking the right questions and offering an educated critique on what doesn’t work for the design.
    Now back to the shoe…simply Wow and I agree with the comments above. This could very well be the best AF1 yet. Excuse me if I sound bias. One of the reasons I think so is (from an industry insider POV). I worked on a similar color combo (ADMIRAL – SECTOR 7 “Battleship” pack) with the ever inspiring Joseph Ntomp. We had so much fun on that pack with the colors and materials. It was a good look for us with so many organic hits from the general public and celebs. So the proof is in the pudding with your color combo! As a trend setter you have also helped justify materials that are trending. I have been stressing the rubberized leather for the past 8 months and have great shoes coming out not soon enough. You are a wise man with an impeccable eye! It kills me that in my position we have to wait 12 months from concept table to the store shelves. None the less, “I’m on to the next one”.

    MT, You are a source of light and inspiration for this generation!

    Thank you,

  4. the guy that fuked ur girl January 15th, 2010 2:49 pm

    looooooooool 820USD for a pair of chavvy trainers?

    i suppose a big time shooter like u fam dnt care about that.


  5. […] photos from Vince Tsang of On and Beyond, take a look at the 1 of 1, Marcus Troy x Nike Bespoke Air Force 1. Created by blogger Troy in early December, the sneakers use an array of […]

  6. […] am late on Bespoke shoe designs.  This is the dopest ish, I have seen in a minute.  Marcus Troy stopped by 21 Mercer last month to design a bespoke Air Force 1. The turnout was dope, but allow […]

  7. .WATTS. March 2nd, 2010 5:08 pm

    dope bespokes…i’m lovin the material choices. props for those.


  8. Hednoker May 19th, 2010 3:23 am


  9. Ian Davis October 7th, 2010 11:03 pm

    Those are amazing and original, i think the colors are very mature and fitting to your taste and style, keep em fresh man

  10. Tyler Simpson November 11th, 2010 6:19 pm

    These shoes are crazy probably the nicest shoes I’ve ever seen

  11. Nike Bespoke Favourite December 29th, 2010 1:07 am

    […] I thought I’d talk about one of my most favourite AF1 sneaker, the Marcus Troy x Nike Bespoke Air Force 1 was released 364 days ago. Recently a new bespoken was released for 21 […]

  12. jordan June 29th, 2011 5:29 am

    hi marcus i love your work and was wondering if you could help me out with asking how many of these bespokes were made and can you buy them. also is there a way to create my own air force ones. thanks marcus love your work bro.

  13. […] so hard to choose which work to highlight since it’s all the coolest: how about the bespoke Air Force 1 shoes he created with Nike? OR the Project Trade Show he does in New York City and Las Vegas? Still not […]