• We believe in experiencing everything first hand, because it speaks to our credibility and our ability to tell compelling narratives. We pride ourselves on being cultural participants. We want to know everything about everything. The goal is to share the best things the World has to offer with you, our audience. We live to tell stories that excite and inspire. We try to reach those with a discerning taste, and an appreciation for luxury, heritage, and quality. Most importantly, we want to reach individuals who aspire to be great.

  • Archives

    • My Life

    My Life: Mass Appeal x Under Armour’s 35th & O Surviving SXSW @MassAppeal

    Screen Shot 2015-03-23 at 11.47.55 AM
    Mass Appeal partnered with Under Armour’s 35th & O collection, which takes the sportswear brand’s innovation off the field and into classic menswear styles. During our time at SXSW, we caught up with them to talk to them about our inspirations, music and early beginnings, also what it takes to survive SXSW!

    Read the full story at Mass Appeal.

    Shot by Victor Michael.

    Watch the visuals below!

    Further reading