Mass Appeal partnered with Under Armour’s 35th & O collection, which takes the sportswear brand’s innovation off the field and into classic menswear styles. During our time at SXSW, we caught up with them to talk to them about our inspirations, music and early beginnings, also what it takes to survive SXSW!
Read the full story at Mass Appeal.
Shot by Victor Michael.
Watch the visuals below!
