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    We Nike ID’d A Pair of HTM Air Max 1’s With Tinker Hatfield

    40.7128° N, 74.0060° W

    "The "HTM" imprint consists of the collective minds of fashion designer, Hiroshi Fujiwara, footwear designer, Tinker Hatfield, and Nike CEO, Mark Parker"

    The “HTM” imprint consists of the collective minds of fashion designer, Hiroshi Fujiwara, footwear designer, Tinker Hatfield, and Nike CEO, Mark Parker. Last year at Nike’s Innovation Summit, we got to sit down with the legendary designer, Tinker Hatfield, and ID our very own pair of HTM Air Max 1. Months later, we would receive them in the mail, take a look!

    All throughout the session, Tinker emphasized the importance of having a story behind your designs. He referenced his background as an architect and how he used those references points when it came to creating the Air Max 1. More specifically, it was the Georges Pompidou Centre in Paris, France that served as the direct inspiration. The building, which was visualized by architects Renzo Piano of Italy and Richard Rogers of England, drew the ire of many because of its unconventional facade. Instead of matching the aged architecture of the surrounding area; the Pompidou Centre was quite literally see-through. Everything from the elevators, pipes, steel beams was in plain sight and from every angle the building looked unfinished. However, the building would resonate within Tinker and he envisioned a sneaker that would expose the Nike’s Air technology. What followed is a sneaker that was released 30 years ago on March 26th, 1987.

    Now it was the time for us to find inspiration with the Air Max 1 serving as the canvas. As unbeatable as the original colourway is, we knew we had to move things around in order for the sneaker to be truly unique. We stayed true to its original by keeping the red and white colourway, however we shifted the red on the swoosh to the mudguard and within the airbag. Finally, to balance the out the colour, the upper, eyelets, and laces were finished in all white. At the heel of the shoe, there are four letters that spell out MITH, which is an acronym for “Make It Happen.” Which is a positive affirmation that we repeat to ourselves everyday to help keep us motivated.

    Stay tuned to our The Marcus Troy Experience Instagram for coverage from the SNEAKEASY launch in Toronto, tomorrow, March 25th at 9 pm.

    You can also Nike ID your own pair of Air Max 1s online now.

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