Watch Producer Noah “40” Shebib Talk About His Creative Process
Noah “40” Shebib is the producer responsible for many of Drake’s widely successful hits like “Headlines,” “Take Care,” “Started From The Bottom,” and “Hold, On We’re Going Home.” In this short video, Native Instruments talks to the producer in his Toronto studio, where he maps out his creative process, how he formulates his signature lo-fi sound and how programs like MASCHINE and KOMPLETE KONTROL are the perfect tools for his sound. Watch the video below: