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  • Living Better Now, PUMA x Coogi Clyde Now

    49.5683° N, 10.8829° E

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    Earlier this year, sportswear brand, Puma, and Australian fashion label, Coogi, collaborated on a capsule collection that honoured the late, great rapper, Notorious B.I.G. If you’re familiar with his music then you’ll know he frequently shouted out the brand throughout his career. For those who may have missed out on the initial release, they will get another chance on May 18th. One of the most notable pieces from the collection are the sneakers, which are made from COOGI’s sweater uppers. What even cooler is that each pair is unlike the other as the spools distribute the material differently. Finally, the pairs are complemented with 18k gold lace-tips and eyelets with a gold Puma logo on the tongue.


    Stay tuned to PUMA for more.

    Words & Photography: Jon Carlo Tapia