Retail: YMC- You Must Create London

You Must Create’s been following its own order lately: Hot on the heels of launching its new YMC Basic line, the brand has opened a new store in its native London. (It’s the only YMC retail location at present, though there was briefly another London store about 10 years back.) The Poland Street shop carries the full line of YMC clothes and accessories—including its much-beloved shoes—as well as an esoteric collection of furniture, decorative items, and bric-a-brac. In practice: You can buy pretty much anything that’s not nailed down—though finding a use for a vintage electric chair, Eastern European gym equipment, or a two-headed taxidermy crow will presumably be tougher than for those new YMC desert boots.

11 Poland Street, London, 011-44-20-7494-1619, youmustcreate.com

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