Retail: TOMORROWLAND Opens Boutique in New York

TOMORROWLAND has opened its first flagship boutique in SoHo. The boutique’s design creates three unique shopping experiences from front to back. The first section houses accessories and features predominantly full height metal fixtures with glass shelving and an open concept allowing views and natural light into the store. The second, divided by custom glazed faux storefront system, creates the platform for women’s and men’s apparel, and accessories. The final shopping experience is dubbed the ‘White Room’ and allows for a more private shopping experience.