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    • Retail: Nudie Jeans Concept Store – London

     

     

    Swedish organic denim house, Nudie Jeans has opened their first UK concept store, and officially their first Repair Station in the world, in the Soho district of London, UK. The 15th concept store for the brand, London follows Stockholm, Tokyo, Los Angeles, Zurich, Barcelona, Sydney and Nudie’s own backyard Gothenburg.

    Standing in a prominent location on the corner of Berwick and D’Arblay Street, the 100 sq. meter store is presented over ground and basement floors, with a 40 sq. meter showroom housed above. The interior concept is designed by Creative Director Maria Erixon Levin and inspired by a Gothenburg food market, featuring raw and rustic vintage fixtures juxtaposed against a stark bright backdrop, while carefully preserving some of the original beautiful architectural features.

    The London store houses the first official Repair Station globally, and offers customers a complimentary repairs and alterations service by one of the experienced Denim Specialists – an initiative which sees the boundaries of corporate social responsibility and customer service broadened in sync, and strives to set a new standard in sustainable consumption patterns. With Nudie’s extensive range of unisex fits and washes, the store will be the faultless place for London and international visitors alike to find a perfect pair of jeans guided by seasoned denim experts.

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