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    • Retail: NICE KICKS OPENS FLAGSHIP STORE IN AUSTIN, TX

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    I am so proud to announce that fellow blogger Matt from nicekicks.com has opened up his very own sneaker shop! You see what blogging can get you kids?

    The shop looks amazing!

    Read the press below:

    AUSTIN, Tex. – Saturday, February 27th, Nice Kicks opened its flagship retail store in Austin, TX. Over the past four years Nice Kicks (operating online at http://nicekicks.com) has been a leader in sneaker news and information currently leading the industry in readership, but has made a step outside of the digital space and into the brick-and-mortar retail model. Located just one block from the University of Texas campus, the Nice Kicks flagship store prides itself on accessibility and central location to serve the Austin metro area.

    “The store is a physical extension of our digital brand,” said founder Matt Halfhill. “Over the past four years we have built a loyal and dedicated readership, but we wanted to create an environment that people could physically visit and experience sneakers in a new way.”

    Acclaimed designer Kris Swift, principal of Muskoka Multi Media, worked with Halfhill to design a uniquely sophisticated space that showcases footwear in a new fashion. With imported fixtures, furniture, and displays Nice Kicks elevates and showcases sneakers in a fanatical type of form. With paper covering the windows, everything was kept a secret that was unveiled at 11AM when the store was officially unveiled to the public.

    With a dedicated and loyal following that reaches millions of shoe enthusiasts monthly, the grand opening of the Nice Kicks flagship store brought much fanfare. Legendary Texas hip-hop artist and sneaker aficionado Bun B attended the grand opening where a special collaborative T-shirt was released. Also on hand was the world renowned DJ Clark Kent, also well respected in the sneaker community for his contributions including consultancy with Nike.

    The Nice Kicks grand opening drew in more than 700 people with visitors from across Texas from cities that include Dallas, Lubbock, Houston, San Antonio, Houston, and Beaumont, and some from as far away as Los Angeles and New York City.

    “It was a truly incredible day,” said Matt Halfhill. “We were looking forward to many people coming to the store, but I am truly thankful once again for our readers and fans who continue to show us love everyday. Like we have a commitment to our readers to bring the best and latest news to our readers on the website, the same will be done with bringing the best and latest sneakers for our customers at the store.”

    ### ABOUT NICEKICKS.COM ###

    NiceKicks.com was founded in April, 2006 when founder Matt Halfhill was frustrated with a lack of reliable and accessible information about upcoming sneakers. Currently NiceKicks.com is the most read source for news and information about men’s athletic and casual sneakers with more than 3 Million monthly readers. In June, 2007, NiceKicks.com became a member of the Complex Media Network being selected for their quality of content and readership.

    Further reading