Retail: Indigo Farm Pops Up @ Fred Segal- 07.11.08

I was shopping LA today and I rolled into Fred Segal in Santa Monica and came across the Indigo Farm pop-up store. The store was cool and the product was even fresher. Raw selvage denim, expensive jersey t-shirts and twill pants. The store looked like a lumber yard and had great raw aesthetics.  It was just a po-up shop so the build out could not be so crazy, but it got straight to the point.

pics via notcot