• We believe in experiencing everything first hand, because it speaks to our credibility and our ability to tell compelling narratives. We pride ourselves on being cultural participants. We want to know everything about everything. The goal is to share the best things the World has to offer with you, our audience. We live to tell stories that excite and inspire. We try to reach those with a discerning taste, and an appreciation for luxury, heritage, and quality. Most importantly, we want to reach individuals who aspire to be great.

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    • Retail: Indigo Farm Pops Up @ Fred Segal- 07.11.08

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    I was shopping LA today and I rolled into Fred Segal in Santa Monica and came across the Indigo Farm pop-up store. The store was cool and the product was even fresher. Raw selvage denim, expensive jersey t-shirts and twill pants. The store looked like a lumber yard and had great raw aesthetics.  It was just a po-up shop so the build out could not be so crazy, but it got straight to the point.

    pics via notcot 

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