Retail: Dunning -Toronto
This weekend I attended the launch of a beautiful retail space called Dunning‘s in downtown Toronto. It’s a two floor location on Yonge street in a trendy area of TO. My first impression upon walking into the store was that I was touring a college frat house or country club turned into a museum, showcasing the products that the members once wore. The dark wood floors and antique looking display units added to that experience. The mannequins were dressed in typical collegiate preppy attire with vintage worn timberland boots from the 90’s.
The aesthetic of the store is very clean and clutter free. Everything is in plain site and the merchandising was really on point, with a focus on woven shirts, polo’s and accessories. I was also very impressed with the tweed Dunning branded couches that I was told, were available for purchase.
Dunning is a golf brand that pays attention to what is going on in men’s fashion and fuses technology, function and style.
About Dunning
Fueled by both an athletic and authentic country club heritage, Dunning sportswear is built on premium quality, clean silhouettes and classic colors.
Featuring the richest fabrics and a complete consistency of fit, Dunning garments are born from two decades on the leading-edge of technical apparel design combined with a family tradition of classic British tailoring.
This unique background and unrivalled commitment to producing well-made clothing is expressed in two distinct fabric stories – proprietary performance and traditional materials such as luxurious cotton and wool.
Offering pieces in both categories for each season’s collection, Dunning is devoted to crafting truly versatile menswear staples that are ideal for business, casual, athletic and leisure outings.
Dunning was founded by Toronto native and lifelong athlete Ralph Dunning. A road-rider and Ironman competitor, Dunning first garnered widespread acclaim in the 1990s for his Rip n’ Hammer line of premium technical clothing for triathletes and cyclists. He also drew praise for work on behalf of some of the world’s largest and most authentic sports brands including Saucony, GT Bicycles and Cervelo.
Partnering with only the best mills and manufacturing using ISO 9001 facilities allows Dunning to provide discerning consumers with a complete quality assurance. The company also engineers its technical fabrics from the yarn up, meaning performance is built-in and won’t wash- or wear-out after repeated use.
The Dunning Shield Crest
An iconic emblem subtly expressed on a variety of Dunning garments and accessories, the Shield Crest is rooted in the unique background of company founder Ralph Dunning. Its distinctive “Varsity D” connects to a history competing with and designing garments for many of the world’s best athletes. This sits atop repp stripes recalling the traditions of classic British tailoring along with Dunning’s heritage as an authentic country club label.