Retail: Armani 5th Avenue NYC
“On Feb. 18, Italian fashion designer Giorgio Armani unveiled a four-floor glass store on New York’s Fifth Avenue, according to The New York Times. The ultra-modern exterior of the 43,000-sq.-ft. space is representative of the concept behind the store, which sees all of the designer’s collections–from the mainline Emporio Armani and Giorgio Armani ranges to Armani Casa and Armani Jeans–brought together comprehensively. Armani says he wanted to send out a clear message of change, “interpreting the current trend for mixing genres, juxtaposing items in different price brackets.” Armani was involved in the design, which was completed by architects Doriana and Massimilano Fukas, who were behind the brand’s Chater House and Ginza Tower concept stores in Hong Kong and Tokyo, respectively. The store will carry an exclusive capsule collection of limited edition products inscribed with “Armani/5th Avenue” to celebrate its launch.”
