• We believe in experiencing everything first hand, because it speaks to our credibility and our ability to tell compelling narratives. We pride ourselves on being cultural participants. We want to know everything about everything. The goal is to share the best things the World has to offer with you, our audience. We live to tell stories that excite and inspire. We try to reach those with a discerning taste, and an appreciation for luxury, heritage, and quality. Most importantly, we want to reach individuals who aspire to be great.

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    • Retail: AETHER Opens Store In NYC @aetherapparel

    With stores located in Los Angeles and San Francisco, Aether opens it’s third retail store in New York City. Located at 13 Crosby Street, in a 2,000 sq ft. space in New York’s Soho area.

    The design of the store was spearheaded by Paris-based designer Thierry Gaugain. The store combines a clean minimalistic aesthetic with rustic accents. The most eye-catching feature of the space is the unique 16ft high wall constructed out of stacked logs.

    Aether is a brand created by outdoor enthusiasts who live in the city. They believe that in the realm of outerwear that design and function should be equal. Whether they find themselves in the wilderness or in the concrete jungle their products are always ready for the occasion or terrain.

    Photo credit to Paul and Williams.

     

     

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