FINAL_IMG_3333 copy FINAL_IMG_3488 copy FINAL_IMG_3577 copy FINAL_IMG_3569 copy FINAL_IMG_3517 copyPUMA and ICNY (Ice Cold New York) have collaborated to create a special version of the athletic brand’s Faas 100 sneaker to life.

Known for their signature reflective technology, ICNY has installed an all-over reflective material on the sneaker. Ensuring that the wearer will be seen even in the darkest hour. Combine that with PUMA’s expertise in running, you get a beautiful performance sneaker.

The piece is called the “Heartbreaker” as its all red make-up is inspired by Valentine’s Day and with the colour being associated with passion.


Available online at now ICNY and at global retailers on February 14th.

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