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  • PUMA Looks To The Past To Bring A New Future

    49.5683° N, 10.8829° E

    "“We are nostalgic for the aesthetics of the past with the expectations of the future. This is how PUMA defines the new RS-0. It’s taking something from the past, evolving it, and reinventing ​it for today"

    Reading Time: 2 minutes

    When PUMA launched the RS-100 in late-1980s, it was deemed ahead of its time. This was thanks to its overall construction which featured the sportswear brand’s cushioning that was dubbed the “R-SYSTEM.” At the time, it provided a responsive and comfortable ride that was unlike any other shoe on the market.

    PUMA followed up by releasing the RS Computer Shoe and that too was the first of its kind. Long before we had apps that tracked our fitness goals, counted our calories, and our steps, the RS Computer Shoe was literally built with a computer chip into its heel. This chip would then calculate the time, distance, and the calories from the day. This data could later be recorded and analyzed by way of a 16-pin cord to an Apple IIE, Commodore 64 or 128, or an IBM PC computer.

    Recognizing the success of both models, PUMA created the RS-350. It was a running sneaker that took cues from the earlier R-SYSTEM releases and elevated it. This was accomplished by way of a beefier midsole, enhanced rubber details, and a streamlined silhouette.

    It has now been three decades and PUMA has rebooted the R-SYSTEM with the RS-0 sneaker. This is where the brand’s past meets the future. On the surface, the RS-0 brings back many of the elements of the original RS Computer shoe, albeit with a modernized twist. This came in the form of technical updates to the upper, the removal of the heel module that once held the computer chip, and a minimal PUMA stripe along the side. The sneaker is completed with a hit of PUMA’s archival green that has also been updated to evoke a sense of futurism.

    The RS-0 joins the RS-100 and RS-350 (which have been updated to match the new sneaker) to create a trio of sneakers for a completely refreshed R-SYSTEM lineup.

    The Puma RS Collection is scheduled to release on April 14th at selected retailers with an international release set for April 19th.


    [vc_video link=”https://www.youtube.com/watch?v=06uLkNm3rLE”]


    Words: Abraham Berchan
    Photography: Naskademini