PUMA Lab is a shop-within-a-shop concept that began two years ago between sportswear brand PUMA and retailer Foot Locker. The first two locations opened its doors in Atlanta with a number of variations of the concept opening across stores the United States later on. Inside the PUMA Lab, customers will be able to browse through some of the brand’s classic sneakers and apparel, along with select collaborative collections. The goal is to provide, Foot Locker customers and fans of Puma, a truly immersive shopping experience. This is exemplified in the first PUMA Lab Powered by Foot Locker installation in Toronto, where you will be able to purchase their latest collaboration with Pink Dolphin, a Los Angeles-based streetwear brand that produces their pieces in limited runs in order to avoid over saturation and maintain exclusivity.
The PUMA Lab in Toronto also marks the first of its kind in Canada and another will follow at the Foot Locker inside the Bramelea City Centre on Friday July 29th, 2016.
Puma Lab Toronto
337 Queen St. West