Projects: Nike X NFL Press Launch – Digital Experience
The one constant is change, and because of that I look to consistently present unique experiences for you my readers. My goal is to give you the most engaging, dynamic and seamless experience. Last week I arrived in New York City to witness the unveiling of the partnership between the NFL and NikeFootball and with the expectations of brand new technology for the largest and most powerful professional sport leagues in the world I thought what better time than to add a spin to my online experience.
The buzz leading up to the moment has been huge. The fans as well as players have been tweeting up a storm and the blogs have been on fire with the speculation of what the designs of the NFL x NikeFootball collection will look like. I can’t help but get caught up in the whirlwind of possibilities of re-thinking and re-imagining some of the most iconic images in pro sports and pairing them with a fully integrated uniform system. Who better to take on that task than the technological and creative minds at Nike. Deftly balancing the needs of the athletes, science, authenticity and artistry. Nike continually sets the bar for innovation and design.
I’ve created this digital experience for you to enjoy.
