Press: Industry Spolight

In this week’s Industry Spotlight I go International. That’s right chaps, the word is out and Mr. Luca is in public demand.

On the day that twitter turns five years old, it’s only fitting that this connection was built using the power of twitter.

Back in 2010 (that’s last year), I came across a lifestyle blogger based in Montreal, Canada. As we all now know, with twitter it is easier than ever before to seek, find and connect with people from all walks of life.

Now here is a tip. Although twitter makes it extremely easy to contact anyone and everyone, remember that everyone else also knows how easy it is to do so. Therefore if you are looking to make contact with someone who may have a large following, use your initiative, with some research, find their email address and send a personal email where you have a much better chance of getting the response you want.

So that’s what I did; I sent out an email to this Canadian blogger named Marcus Troy, explaining in brief, who I was and how I was impressed by the personal brand he had created for himself.

Marcus has a fantastic personal brand. A fashion enthusiast with an obvious passion for style and image (traits which are immensely important for online branding). His story is unique and inspirational to anyone wanting to build a brand and a business online and he is always willing to discuss further opportunities with anyone who shares a common interest.