People: Nigo from A Bathing Ape interview
Complex magazine’s own Joe La Puma has to opportunity to chat it up with Nigo from A Bathing Ape and get him to answer some questions on Nike, Lil Wayne, Love life and the brand we love. The interview is short and straight to the poin! Nigo talks about the things we all want to know.
#5: “I never read blogs. So, I don’t even hear the criticism about us doing Nike take-offs. I’d like to say that other brands doing Bape knockoffs shows that the brand is recognized and desired… But in reality, it’s really annoying to have to deal with it.”
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“It’s been 15 years since Japanese fashion mastermind Nigo started a streetwear label called BAPE. Back before there was Hypebeast or multi-block lineups for hoodies, Nigo called in a favor and borrowed 4 million yen to set up shop in Harajuku, Tokyo. A decade and a half later, and everyone’s familiar with his gaudy jewelry, flashy hoodies and relationships with trend-setters like Pharrell and Kanye. But how does the brand’s head-honcho really feel?”