People: Kevin Ma

* Who? Kevin Ma – Founder of Hypebeast.com
* What? Kevin is responsible for the way the world digests streetwear and fashion culture. He created a phenomenon and the name is sure to end up in the dictionary one day.
* Where? I shot this picture in Beijing right before the Beijing Olympics.
* When? 2007
* Why? Pioneer, ambitious and visionary
* How? We met online several years ago when this blog world was just a baby. We later met in person in Beijing.