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    • People: Grand Master Flash x Helmut Lang x Louis Vuitton (1996)

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    In 1996 Louis Vuitton Celebrated its 100 year anniversary of LV monogram. That legendary canvas had inspired designers who were at the forefront of fashion to interprete it. Azzedine Alaia, Manolo Blahnik, Romeo Gigli , Helmut Lang, Isaac Mizrahi, Sybilla Vivienne Westwood,

    Helmut Lang’s Record Case presented by Legendary Grand Master Flash.

    It is so amazing to see GMF in a Louis Vuitton ad in 1996, way before the Hip Hop endorsement deals and Artist inspired product. What is even more amazing about this ad is the fact that GMF did not have to compromise his style in anyway! Good old Timberland boots, flannel and a Kangol hat. I guess he paved the way for Hip-hop cats in more ways than one. Now it’s normal to see Pharrel, Kanye, Jay-z in high end Luxury ads.

    Thanks GMF, I love Hip-Hop!

    *point of reference SS

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