• We believe in experiencing everything first hand, because it speaks to our credibility and our ability to tell compelling narratives. We pride ourselves on being cultural participants. We want to know everything about everything. The goal is to share the best things the World has to offer with you, our audience. We live to tell stories that excite and inspire. We try to reach those with a discerning taste, and an appreciation for luxury, heritage, and quality. Most importantly, we want to reach individuals who aspire to be great.

  • Archives

    • Nike Football 2014 Player Collections @nikesoccer

    Nike_Football_Innovation_National_Team_kits_originalNike_football_innnovation7_original Nike_football_innnovation6_original Nike_football_innnovation5_original Nike_football_innnovation4_original 2014_03_26_H2Only_0320_web_original 2014_03_26_H2Only_0284_web_original 2014_03_26_H2Only_0216_web_original 2014_03_26_H2Only_0209_web_original

    In preparation for the 2014 Soccer World Cup in Brasil, we were invited by Nike to Madrid, to preview the new and innovative uniforms they have created for the ten federations who wear the iconic Nike check.

    Each federation’s Home and Away kits, features cultural design elements unique to each country. While each piece combines high-tech innovation to keep players cool, such as laser-cut ventilation, engineered mesh and Nike’s signature Dri-FIT technology. Nike has also kept the environment in mind with each kit made from fabric that comes from recycled plastic bottles.

    Nike has also created a collection for players to wear throughout various moments during the tournament.  Dubbed the “athlete journey” collection, and overseen by Martin Lotti, Creative Director for Nike Football, outfits players all the way from warm-ups, anthems, playing and training, to media appearances, travel and downtime in the training camp.

    According to Lotti, “the overall goal was to create iconic and memorable pieces for the players to wear throughout their time in Brasil,” said Lotti.  “This is the biggest moment in their football careers; we wanted to deliver players our very best product to help them perform their best on-pitch and inspire them off-pitch.”

    Further reading