Ralph Lauren is launching the first ever Rugby Ralph Lauren Fashion Show, launching exclusively online at www.Rugby.com. The “Make Your Own” Rugby Ralph Lauren Fashion Show allows you the options of dressing models in your favorite looks, adding music from rising artists like the White Lies and Amanda Blank and have it all displayed within a unique 3-D environment. If you like your look, purchase it in seconds through the “buy-now” capability and share it with friends and family on Twitter and Facebook. Also use the Rugby Ralph Lauren Fashion Show as a fun and interactive way to build your holiday wishlist to send to family and friends.

The launch of the “Make Your Own” Rugby Fashion Show comes right on the heels of the newly optimized Rugby mobile site, the 24-Hour Rugby Interactive Store Windows, and the Rugby Make Your Own App for the iPhone™.