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    • News: PROJECT and HauteLook Present Denim Unites for Peace

    PROJECT and HauteLook Present Denim Unites for Peace:

    Premiere Denim Brands Unite for Charitable Sale Event

    -100% of Proceeds Benefit Falling Whistles Beginning Friday, May 13 through Sunday, May 15-

    WHAT: Leading online private sale site HauteLook joins forces with PROJECT to host Denim Unites for Peace, an exclusive online charitable sale event with 100% of proceeds to benefit Falling Whistles, a campaign for peace in Congo. Denim Unites for Peace will begin at 8 AM PST/11 AM EST Friday, May 13 exclusively at HauteLook (www.hautelook.com) through Sunday, May 15.

    PROJECT and HauteLook united the industry’s best denim brands to offer HauteLook members and consumers the latest in men’s and women’s  denim from JBrand, AG Jeans, Current/Elliott, Joe’s Jeans, True Religion, Hudson, Citizens of Humanity, Acne, Nudie, Kasil, 7 for All Mankind and Siwy. In line with HauteLook’s ability to offer members the best product at the most covetable prices, the denim will be discounted up to 60% off, and no product will exceed $100. This event provides a unique opportunity for consumers to participate in directly raising money and awareness for an amazing initiative.

    An inspiring grass roots organization, Falling Whistles raises money to rehabilitate women and children in Congo, where the deadliest war of our time has killed 6.9 million people to date, thousands of women are raped each month and countless children are forced onto the front lines of battle armed with nothing but a whistle — turning them into human shields.

    “We’re extremely excited to continue our long-standing partnership with PROJECT to bring the best denim brands together for a unique charitable sales event,” says Adam Bernhard, CEO & Founder of HauteLook. “We’re honored to host Denim Unites for Peace, offering our membership base of more than 5 million the opportunity to join commerce, charity and fashion in support of an important global initiative.”

    WHO: Available for interviews:

    – Andrew Pollard, President, PROJECT

    – Adam Bernhard, CEO & Founder, HauteLook

    – Sean D. Carasso, Founder, Falling Whistles

    *All interviews must be coordinated in advance*

    WHEN:   Friday, May 13 to Sunday, May 15, 2011

    WHERE: Exclusively at HauteLook (www.hautelook.com)

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