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    • News: Nike Showcases 2014 Football Innovations @nikesoccer

    2014_03_26_H2Only_0140_crop_web_originalWe were invited by Nike to witness the unveiling of its entire collection of footwear, apparel and equipment innovation for players and fans, inspired by the upcoming summer of football in Brasil.

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    Nike introduced new innovations to to the players from the ten federations that will wear the check during their time in Brasil. Namely, the creation of lightweight, breathable and environmentally sustainable uniforms, while a wide range of curated off-pitch lifestyle pieces linked to each federation for fans.

    The off-pitch styles include: The N98 Track Jacket, The Nike League Polo, Nike Tech Pant, Tech Fleece Full Zip Hoody, The IRD Saturday Jacket and Tiempo ’94.

    The pinnacle piece in the collection combines Nike heritage and the latest in innovation for life; The Tech Fleece N98 Track Jacket aligns the classic N98 silhouette, first introduced in France 1998 by The Selecao, with the most current innovation piece from the Nike Sportswear catalogue – Tech Fleece. This item was created for Brasil, England and France – Nike federations who have enjoyed success in previous tournaments.

    A unique contribution by Jordan Brand lead to the creation of a special edition version of the Air Jordan 6 to celebrate Brasil’s quest for their sixth star.

    The larger Jordan Brand collection inspired by Brasil will be released in the coming weeks.

    Also included in the showcase is the Nike+ FuelBand. Created in a Yellow Gold METALUXE edition. Created just for the players and staff of the Brasil, England, France and U.S. teams, this version features the federation logo engraved on the gold clasp and a ‘picahau’ graphic engraved on the golden ‘doors’ of the product.

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