I am very excited about this!

Levi’s® Vintage Clothing, part of the Levi’s® XX division, is pleased to announce the launch of a new website, levisvintageclothing.com, the first ever global online presence for Levi’s® Vintage Clothing. “The Levi’s® Vintage Clothing collection is a unique undertaking for Levi’s® and a collection who’s rich history provides an almost endless opportunity for story telling.” Said Maurizio Donadi, senior vice president, Levi’s® XX. “With the launch of this website, we think we have found the perfect outlet to share the LVC story with the Levi’s® connoisseur.” The new website will offer a look inside one of America’s oldest and most iconic clothing companies, with historical information dating back to its founding as a California Gold Rush dry goods outfitter in San Francisco in 1853. Levi’s® Vintage Clothing takes pains to create near exact replicas of pieces from the Levi’s® archives, including many versions of the 501® jean, the first style of blue jeans ever created. Viewers can read about the history of the 501® jean and explore its design timeline and evolution from 1890 all the way up until 1966. Additionally, for the first time, denim enthusiasts will have access to images of the entire Levi’s® Vintage Clothing collection and will be able to locate a local retailer via the Levi’s® Vintage Clothing stockists.Eight versions of the iconic 501® jean are represented in detail on the new site, with images and historical background surrounding each pair’s release in the years that it underwent significant design alterations. In addition to history about the 501®, more images from  Levi’s® extensive historical archives will be accessible in a way that was previously only possible by visiting the Levi’s® archives in San Francisco which are not open to the public. The site will be available in both English and Japanese, and readers can sign up for the Levi’s® Vintage Clothing newsletter, which will regularly send updates and news about the brand