• We believe in experiencing everything first hand, because it speaks to our credibility and our ability to tell compelling narratives. We pride ourselves on being cultural participants. We want to know everything about everything. The goal is to share the best things the World has to offer with you, our audience. We live to tell stories that excite and inspire. We try to reach those with a discerning taste, and an appreciation for luxury, heritage, and quality. Most importantly, we want to reach individuals who aspire to be great.

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    • News: At long last, NikeiD is finally available in Canada @nikesportswear

    0A0A6887 0A0A6892 0A0A6893 0A0A6894 0A0A6895 0A0A6899 0A0A6900 0A0A6903 0A0A6904 0A0A6905 0A0A6907 0A0A6916 0A0A69530A0A7041 0A0A7054 0A0A7063 0A0A7065 0A0A7076 0A0A7078 0A0A7081As many of you know, NikeiD is a service that allows individuals to personalize many of their favourite Nike sneakers and when it was first launched, it was only available in the United States and Europe. With that being said, most of us had to reach out to our family members or friends overseas to get our hands on our one-of-a-kind sneakers.

    We met up with Nike a few weeks ago at The Loft and received some exciting news… NikeiD would finally be available in Canada.

    For the occasion, the upper section of their Loft space has been converted into a Nike iD lab, where you can schedule your own one-on-one appointment and be personally guided through the personalization process. With the help of Canadian Triathlete, Paula Findlay, we were one of the first to design our own sneaker! We can’t wait to show you what we cooked up.

    Nike also gave us the chance to check out revisit their innovative Therma-Sphere Max collection, which aims to keep your body warm as you workout in cold conditions. As well as, Hyperwarm and Aeroreact, the perfect compliment to the Therma-Sphere technology.

    Start customizing your own Nike sneakers online.

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