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    • My Life: Nike Global Influencer Package

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    I was fortunate enough to receive another Nike global influencer package today. This time it came in a crazy wooden box with the Pegasus insignia branded into the box.Wow! Very impressive.

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    The Nike Air Pegasus is celebrating 25 years. So Nike decide to bless the key influencers from around the world with this limited edition box of goodies, which includes a Pegasus t shirt, shoe bag, stickers, history booklets and vintage paraphernalia.

    The content and the details of the box is simply incredible. I photograph a couple of the items to show you guys and girls.

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    The press kit and data came in a floppy disk envelop to give it that vintage feel but it was obviously a cd. I even got my very own running number patch. I guess I might have to run that marathon of life coming up.

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    ‘The shoe that started as a mission to provide the “everyday runner” with an affordable, reliable option has now marked a quarter of a century. Pegasus has tested its limits, pushed the boundaries of runners’ comfort zones for consistency, and proven that it, too, can recover from a fall on the course and get back on track.  “I think it’s one of our great success stories and it’s a terrific shoe,” said Phil Knight, Nike’s co-founder. “I think if we could’ve planned it all the way out, we wouldn’t have ever withdrawn it. But we were having trouble innovating it and keeping it to the high standards, so I think the way it evolved is just fine.  It’s a big success story … a big part of the running story.”  And with 25 years under its belt, the Pegasus is just hitting its stride. Given Nike’s renewed dedication to the franchise, Pegasus should be carrying a new generation of runners on its wings for years to come.”

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    Vintage newspaper clippings

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    Thanks to Nike for their continued effort to getting me fit and running!

    Did I mention that these new Pegasus have the nikeplus technology. Incredible!

    Check part of the history below:

    Going Back to Move Ahead:  With sales growing and a loyal fan base returning, Pegasus continues to be Nike’s all-time best-selling running shoe. The Pegasus has also joined the rest of Nike’s stable of running product and is now Nike+ compatible, allowing runners to insert a sensor in the shoe to communicate with their iPod nano or Nike+ SportBand to record their kilometers, pace and calories burned.  To mark the 25th anniversary of its wide-spread release, two versions of the men’s and women’s Air Pegasus are on slate for 2008: Air Pegasus 25 and Air Pegasus SE (Special Edition).  Both feature the original Waffle design and a simple yet effective upper, which were inspired by the original Pegasus. While grounded in its heritage, the new Pegasus models also have an eye on the future. The 2008 versions feature the latest natural motion technology and flex grooves, as well as a revamped encapsulated Air bag that accommodates the Nike+ sensor while remaining intact from heel to toe.  A new women’s-specific Pegasus Fit appears in the 2008 model. First introduced in the Zoom Structure Triax+12, the fit echoes women’s foot structure more. A women’s specific Heel Cradle offers more comfort and the shoe weighs 13 percent less than its predecessor.  The men’s version also shed the same percentage in weight, thanks in part to its new lighter, softer Rideliner.  The Air Pegasus SE has an upper similar to that of the original Pegasus in 1982, with both the men’s and women’s versions available in their original colorways. Intended to be released in limited quantities, the Air Pegasus SE is not only a tribute to the legendary life the Pegasus has led, it’s also a nod to the man who revolutionized the running world with the Waffle sole: Bill Bowerman.  But just as technology has evolved over the past 25 years, so, too, has the process of making shoes. The 2008 Pegasus models served as a pilot project for new standards of the Considered Index. Included in the Considered approach for the Pegasus was the use of recycled materials wherever possible, tessellated patterns throughout the design to reduce waste during production, and water-based solvents and adhesives in shoe construction to reduce volatile organic compounds (VOCs).  Like Pegasus models of the past, time will only tell if the 2008 models are able to keep pace with the runners who’ve come to love the franchise, while also attracting new admirers with the consistent, reliable performance it offers at a moderate price.

    Further reading