This video is extremely important and I am so proud to share it with you all. The Denim industry needs change and some brilliant people have figure out how to do it. I sat down with some of the inventors of and innovators of the denim industry at PROJECT and I am proud to show you guys this video.

MARITHÉ + FRANÇOIS GIRBAUD and JEANOLOGIA PRESENT THE WATTWASH™ TREATMENT + OZONE INSTALLATION at PROJECT Las Vegas

Introduced to PROJECT by Adriano Goldschmied, Founder & Creative Director of Goldsign and one of the biggest promoters for sustainability within the fashion industry, this revolutionary “green” wash technology significantly reduces the amount of water used to wash denim. The
technology was created by Jeanologia and will be on display at the show in a large-scale, Marithé + François Girbaud installation within workroom.

MARITHE + FRANCOIS GIRBAUD :

Combination of Wattwash™ treatment + Ozone
A “clean” jean for a “vintage” aspect!
The Wattwash™ (laser) is a 97.5% waterless process.
Ozone is a 70% waterless process.

Credits
Produced by

PROJECT & Marcus Troy

Filmed by

Unknown Collective for PROJECT

Additional shots by McLean Films

Directed by

Marcus Troy for PROJECT

Edited by

Unknown Collective for PROJECT

I encourage to share this video with you networks!