• We believe in experiencing everything first hand, because it speaks to our credibility and our ability to tell compelling narratives. We pride ourselves on being cultural participants. We want to know everything about everything. The goal is to share the best things the World has to offer with you, our audience. We live to tell stories that excite and inspire. We try to reach those with a discerning taste, and an appreciation for luxury, heritage, and quality. Most importantly, we want to reach individuals who aspire to be great.

  • Archives

    • MTTV: The Man’s Guide to Buying a Watch: Episode 1- What is a Movement?

    This IWC video is the first in a series called “The Man’s guide to buying a watch”. Over the course of the next few months we will feature IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making to give you a behind the scenes look at our watches and some of the complications that form the IWC collection.

    IWC’s Mechanical Watches are works of art, they are style statements, and they are technical marvels. Featuring Benjamin Clymer, Editor in Chief of Hodinkee Blog as well as the IWC Schaffhausen forum moderator Michael Friedberg, this video provides a brief introduction to what is an IWC movement or calibre. Look out for our next feature coming soon on YouTube & IWC.com

    Further reading