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    • MTTV: Tales from the Kitchen: Nike Free (The Story of the Nike Free)

    Nike’s Innovation Kitchen has cooked up some of the sports world’s greatest products and technologies. Tales From The Kitchen Episode 2 takes a fun look inside the story of the birth of one of it’s best ‘recipes’, NIKE FREE.

    Tobie Hatfield is Innovation Director in NIKE’s Innovation Kitchen.
    In the early 2000s Tobie and a group of colleagues began a journey to find a way to bring to life the concept of training barefoot, a technique that helps strengthen the foot. Their goal was to create a product that replicated barefoot training while offering the support and traction of a lightweight performance shoe.

    This is the story of the birth of NIKE FREE.

    Further reading