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  • MTTV: Ronnie Fieg presents: The Sebago Nexus Project

    Sebago Nexus Project Preview from Jake Davis on Vimeo.

    This is a super exciting project  that I am a part of,  I’m getting so amped to see it come to fruition. We’ve been keeping this project under wraps for so long and it is great to see some information about it come out bits at a time. This is a quick preview of what went down at the Sebago offices in the Dominican Republic.

    Read the press release for a better idea of what is about to happen.

    SEBAGO® COLLABORATES WITH RONNIE FIEG TO INTRODUCE “THE NEXUS PROJECT”

    Power Bloggers and Ronnie Fieg Work with Sebago to Design a Series of Custom Docksides, Lighthouse and other Nexus Styles

    ROCKFORD, Mich. (June 2010) — Over a span of months and a collaborative spirit, David Z’s Ronnie Fieg along with a select group of power bloggers, teamed with Sebago to design a series of ten custom Sebago shoes to form “The Nexus Project”. Fieg and some of the most influential bloggers including Marcus Troy, Jake Davis, Greg Weinstein of Culture Shoq, William Yan, and Joshua Kissi of Street Etiquette experienced a complete immersion at Sebago’s Dominican Republic Facility to create this ultimate collaborative Sebago collection. Designs include individual takes on the Docksides, Lighthouse boot as well as other exclusive Nexus styles.

    “Ronnie has a well-known history of putting together great collaborations,” said Gary Malamet, Sebago’s general manager. “We’ve worked with him many times in the past with success. When he came to us with this project, we knew we had a chance to develop something completely fresh. In this day of collaborations, and the unstoppable power of blogs, we felt the combination of the two was unprecedented”.

    Sebago worked with the bloggers and Fieg and took them to the manufacturing plant in the Dominican Republic, bringing in representatives of some of the world’s best tanneries and various suppliers to pore through leathers, colors, finish details and more to select materials for each custom shoe. Each participant in turn went through the process of creating their shoe by hand with the team of master craftsmen at Sebago. Processes included soaking and heating the leathers and finally stitching the shoes together – a seven hour project for each shoe.

    Throughout the summer of 2010, a limited run of 48 pairs will be created of each Nexus style. The shoes will be available exclusively at David Z’s flagship store in New York as well as davidz.com. Bloggers will each bring their own angle and story to their blogs to communicate the Nexus Project. The entire collaboration was filmed by Jake Davis on location in the Dominican Republic. Each blogger will have their own trailer that can be seen on their respective websites. Please make sure to check out each bloggers trailer throughout the release of this project: www.ronniefieg.com, www.marcustroy.com, www.jakedavis.com, www.williamyan.com, www.streetetiquette.com, www.cultureshoq.com.

    ABOUT SEBAGO: Sebago® is a brand of the division of Wolverine World Wide, Inc. Heritage Brands Group. Wolverine World Wide, Inc. is headquartered in Rockford, Michigan. The Company’s portfolio of highly recognized brands includes: Bates®, Chaco®, Cushe®, Hush Puppies®, HYTEST®, Merrell®, Sebago® and Wolverine®. The Company is also the exclusive footwear licensee of the following popular brands: Caterpillar®, Harley-Davidson® and Patagonia®. The Company’s products are carried by leading retailers in the U.S. and globally in 180 countries. Sebago, 9341 Courtland Drive, Rockford, MI 49351. Phone: (800) 789-8586; Fax: (888) 746-3329. www.sebago.com.

    A special thanks to Gary & Tom from Sebago.

    To The Nexus Team, it was such an unbelievable trip and it was so great to work with you guys! Ronnie! you are a fool for this one…

    Big thanks and shout out to Jim Larer for filming this whole process. A special warm hug and shout out to all the lovely ladies at the Sebago factory in DR who took care of us and made us feel at home. To the Sebago DR Team, Raminel Nunez, Cesar Geronimo, Williams and Maritza Marte thank you for the hospitality!