My conversation with Jeff Carvalho of Selectism at PROJECT Las Vegas.

This season PROJECT 10 brought together a group of brands that represent the emerging “tailored performance” trend. These brands represent a community of artisans who create product for a man who works hard and plays hard. He is inspired by design and function and looks for recreational attire that represents his overall sense of style. He is a city-dweller with a voracious appetite for sport, yet whether surfing, biking or camping, he demands not only quality but also innovation.

PROJECT 10, 3rd Edition curated by Selectism


– 4 Stroke Jeans
– Lunettes Kollektion
– A Kind of Guise
– mors footwear
– Ebbets Field Flannels
– George Guest
– Poler Camping Stuff
– Kitsuné TEE
– Triple Aught Design

Produced by

PROJECT & Marcus Troy

Filmed by

Unknown Collective for PROJECT

Directed by

Marcus Troy for PROJECT

Edited by

Unknown Collective for PROJECT

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