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    • MTTV: Patagonia x Activist Surfer Ramón Navarro Short @patagonia

    17081279705_667f35472a_kWatch below the latest short from Patagonia titled “The Fisherman’s Son” – Where the brand’s surf ambassador Ramon Navarro’s life as a surfer and environmental activist is highlighted.

    The 30 minute film chronicles Ramon, the son of a subsistence fisherman, and his rise to the top of the big wave surfing world. When Ramon’s home break, Punta de Lobos, came under the threat of massive corporate development, Ramon used his voice and power to create a campaign to protect his home and this incredible left-hand point.

    In conjunction with Save the Waves, Patagonia has created this call to action driven by the film: Punta de Lobos Por Siempre (Protect Punta de Lobos Forever!) and is using Crowdrise to raise funds generated by the film to protect the point.

    Further reading