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    • MTTV: “IBM on Brand” by Jon Iwata

    “IBM on Brand” by Jon Iwata from VSA Partners on Vimeo.

    In this short by VSA Partners, IBM’s Senior Vice President of Marketing and Communications Jon Iwata describes the company’s ethos to focus not on brand identity but rather corporate character. A concise reminder that we’re best served worrying about why we do the things we do instead of how others perceive what we do.

    Further reading