Nom de Guerre produced this short film directed by Zach Gold, featuring the new Nom de Guerre version of the classic Converse Skidgrip CVO shoe. The shoe launch and video coincide with Nom de Guerre’s launch into online retail and feature the Converse shoe as well as Nom de Guerre’s upcoming FW10 collection “Countdown to Violence”.
On Friday July 30th the shoe launches along with the full length video that will be screened at the Nom de Guerre store at 640 Broadway in New York City. The film will launch on (www.nomdeguerre.net) on Monday August 2.
“We have long explored clean, utilitarian design which is something we expanded upon in the Nom de Guerre FW10 collection. Our approach to the Converse Skidgrip CVO shoe is also an exploration and study of uniforms, in particular. With Converse being a brand that has served as both a uniform and a statement of independence, we felt that it was an interesting juxtaposition. The collection and video further explores these themes with a lens on group solidarity, tension, and ideas of fraternity and sublimating one’s identity to operate within a group.” (Nom de Guerre)