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  • MTTV: Cadillac X The Lifers Project: Week 2 @Cadillac @Lifers_Project

    http://www.mattalbertsphotography.comCadillac and professional photographer Matt Alberts  continue the “The Seasons Collection“, summarizing all that happened as the team kicked-off the yearlong journey across the continental US. Using wet plate photography as well as digital photography and video, Matt has set out to find and document LIFERS; the passionate lives they live, and the seasons and sports that inspire them.

    The first collection, SNOW, features a snowboarding adventure focused on those whose passion is driven by snow. In continuation of this edition, the collaborators features passionate, life-long riders and highlights from Steamboat Springs, the Slash and Burn Banked Slalom, and some backcountry Colorado ripping.

    The second edition titled SUN, Alberts will travel along the West Coast to find those who are influenced by the skateboarding lifestyle. The final collection, WATER, travels through the Northeast to follow the surfing community and other watermen.

    How are you guys enjoying the project so far?

    Watch the visuals below and stay tuned for the next story: