• We believe in experiencing everything first hand, because it speaks to our credibility and our ability to tell compelling narratives. We pride ourselves on being cultural participants. We want to know everything about everything. The goal is to share the best things the World has to offer with you, our audience. We live to tell stories that excite and inspire. We try to reach those with a discerning taste, and an appreciation for luxury, heritage, and quality. Most importantly, we want to reach individuals who aspire to be great.

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    • Minimum Fall/Winter 2014 Collection Favourites

    Minimum - Colton Shirt - $90.00 Minimum - Chris Shirt - $75.00 Minimum - Lonzo Shirt - $75.00 Minimum - Winston Knit - $100.00 m3227gp2-980m Minimum - Sven Waistcoat - $140.00 Minimum - Lisandro Outerwear - $170.00 Minimum - Melvin Outerwear - $165.00 Minimum - Yoshida Outerwear - $245.00Minimum is a Danish brand that is inspired by minimalism. They create classic pieces that fit well within the urban landscape and built for the individual on the move.

    With lines for both men and women, this collection marks only the second Fall season that the Scandinavian brand has launched in Canada.

    The Fall/Winter 2014 collection provides a selection of outerwear pieces, such as bomber jackets, quilted jackets and down-padded parkas, including great layering pieces such as, brushed wool shirts, slim joggers, and coated denim.

    Above are our favourite pieces from their most recent collection. We particularly love the quilted jacket and vest, along with the parkas. The turtle neck sweaters are a must have this season and finally, you can’t go wrong with a couple of good shirts.

    Browse the collection at Minimum.

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