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Looks: Eton F/W 15 Lookbook

The Swedish men’s fashion brand Eton traces its beginnings to the 1920’s where it was first called, Syfabriken Special, (Swedish for “The Special Sewing Factory”). The name ‘special’ derives from the unique way the fabricate their pieces, instead of using one seamstress, several are used and are assigned to do one portion of shirt. Shortly after 1948, the ‘Eton Shirt’ was released, the name came from a small town in United Kingdom, where the two sons of the Eton founders had passed through while on a trip to find fine fabrics for their shirts. Luxury has always been connected to the brand throughout its existence and that continues on today.