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    • Retail: Levi’s Vintage Clothing Shop -Tokyo

    This new Levi’s Vintage Clothing Shop in Tokyo looks beautiful. I hope to see it next year when I am in Japan. Something about retail really speaks to my heart, I love the merchandising, the product and the layout, all of these elements add to the shopping experience.

    They carry the Levi’s xx collection which I spoke a bit about a couple months ago.

    “XX” is an abbreviation for “extra extra strong”, an industry reference to the exceptional quality denim used by Levi Strauss & Co. when they created the world’s first pair of jeans in 1873.

    Levi’s®XX is home to a team with a passion for simple, authentic and quality products.

    * Update I reported earlier that this shop was called the Levi’s xx concept shop but my friends over at Levi’s informed me that the shop is actually called Levi’s vintage clothing.

    Further reading