• We believe in experiencing everything first hand, because it speaks to our credibility and our ability to tell compelling narratives. We pride ourselves on being cultural participants. We want to know everything about everything. The goal is to share the best things the World has to offer with you, our audience. We live to tell stories that excite and inspire. We try to reach those with a discerning taste, and an appreciation for luxury, heritage, and quality. Most importantly, we want to reach individuals who aspire to be great.
  • Archives

  • Grooming: Proraso At The Waxman House Montreal #prorasomarvis

    JC-WAXMAN-16 JC-WAXMAN-15 JC-WAXMAN-13 JC-WAXMAN-14 JC-WAXMAN-12 JC-WAXMAN-8 JC-WAXMAN-10 JC-WAXMAN-9 JC-WAXMAN-11 JC-WAXMAN JC-WAXMAN-5 JC-WAXMAN-7 JC-WAXMAN-4 JC-WAXMAN-3 JC-WAXMAN-2 JC-WAXMAN-6In today’s fast-paced world, there seems to be little time to sit down and relax, even when it comes to getting yourself groomed. Thankfully, the Waxman House wants to slow things down for you and allow you to take it easy while you are getting freshened up. The space boasts an impressive espresso bar, barber shop and a special section for formal wear, where you can rent, buy or order a made-to-measure suit.

    This week we visited them to experience a traditional shave with Proraso, an Italian born grooming brand that was established in 1948. Today, it’s considered one of the most premier shaving products for men and we can certainly see why.

    Proraso’s range categorized in three key colours, Green, White and Red. The first is their classic range, which is suitable for all beard types. The formulas contain ingredients like Eucalyptus oil and refreshing Menthol. The White range is designed for sensitive skin and its meant to leave the skin soft and protected after shaving. This range contains Oat, Thyme and Green Tea extract, so the skin feels moisturized and its pH balance is not bothered. Finally, the Red range is for men with coarse and thick beard hair. The Shea Butter helps maintain the skins elasticity while shaving and the Sandal Oil calms the skin afterwards.

    If you are ever in the area, you should pay the Waxman House a visit and ask for a Proraso shave!

    Learn more about Proraso online.

    Shot by Jon Carlo Tapia.